Subject Lines: Learn to love them
Pop quiz. Which of these emails am I most likely to open? If you picked the one from Central Cinema Newsletter then you’re a winner! Unlike the ECA, whose daily emails I invariably delete. You’d think that an organization representing the consumers of interactive entertainment would know a thing or two about creating compelling content.
How not to use Twitter for customer support
I had an experience so here I am writing about it. The dreaded red rings appeared on my Xbox 360. After logging on to Xbox Support and working my way through the troubleshooting wizard I received the diagnosis that I’d need to send the console in for repair. I also learned that the console was out of warranty, so said repair would cost $99. Hoping to find a cheaper solution I tweeted asking if...