Close, But No Cigar
Reading Seattle news blog PubliCola I was struck by an excellent example of how not to engage in social media. Last Thursday they reported on a rumored re-org at City Hall (upon which the Mayor’s office declined to comment) inspiring Concerned Citizens™ to form a Facebook group opposing the rumored changes. The next day Mayor McGinn addressed the issue directly on the group’s Wall, but didn’t...
Domino’s new campaign still a little cheesy
The negative feedback featured prominently in Domino’s latest commercial is so striking I actually stopped skipping through the ad break – and during Dollhouse no less! It’s not often you see a food commercial lead with a customer quote “tastes like cardboard”, but with ‘Pizza Turnaround’ Domino’s is making the bold move to address widespread criticism of their company and product with complete...