The incomparable A. J. Liebling wrote once that there are three kinds of journalists: the reporter, who says what he’s seen; the interpretive reporter, who says what he thinks is the meaning of what he’s seen; and the expert, who says what he thinks is the meaning of what he hasn’t seen. The first two—reporters and interpretive reporters—have been largely undermined by economics and incuriosity. But the third category never stops growing. We are now a nation of experts, with millions of people who know the meaning of everything that they haven’t actually experienced.
This outdoor advertising campaign for Spain’s Aid to Children and Adolescents at Risk Foundation (ANAR) uses lenticular images to displays a different message depending on the viewer’s height, allowing the organization to communicate directly with kids, even if their abuser is standing beside them. Good stuff.
Ugh. This Windows Phone ad starts out cute and clever but gets old quickly. Even worse than the unneccesary mean-spiritedness, it completely fails to provide a compelling reason to buy the phone…aside from the smug self-satisfaction that apparently comes from not being like everyone else by buying the favourite phone of everyone who reads Engadget oh wait.